Oregon Wine Hub
Website Design Elements & Branding Overview
An independent producers’ collective. Handcrafted Oregon wines shipped directly from their makers.
New to Market / Ecommerce Platform
BRAND OVERVIEW
Direct-to-Consumer Driven • Compliance & Logistics Focused • Marketplace Approach • Oregon Focused • Diverse Producer Participation
BRAND PERSONALITY
Inovative • Solutions-Oriented • Inclusive • Enterprising • Clever • Original • Bold
BRAND AUDIENCE
National • Oregon Wine Enthusiasts • Omnichannel • Loyal • Active/Motivated • Particular • Savvy
BRAND OBJECTIVES
Develop a compliant, e-commerce platform and monetizable marketplace for custom clients • Grow custom client opportunities
SCOPE OF WORK
Website Concept & Development • Art Direction • Content, Copy & Messaging • Imagry • Sales Materials • Licensing & Complicance • Ecommerce Platform • DTC Logistics • Development • Marketing Management
Direct-to-Consumer Driven • Compliance & Logistics Focused • Marketplace Approach • Oregon Focused • Diverse Producer Participation
BRAND PERSONALITY
Inovative • Solutions-Oriented • Inclusive • Enterprising • Clever • Original • Bold
BRAND AUDIENCE
National • Oregon Wine Enthusiasts • Omnichannel • Loyal • Active/Motivated • Particular • Savvy
BRAND OBJECTIVES
Develop a compliant, e-commerce platform and monetizable marketplace for custom clients • Grow custom client opportunities
SCOPE OF WORK
Website Concept & Development • Art Direction • Content, Copy & Messaging • Imagry • Sales Materials • Licensing & Complicance • Ecommerce Platform • DTC Logistics • Development • Marketing Management
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