Consulting terms I don't use: Boil the Ocean. Low-Hanging Fruit. Sniff Test. Playing Chess not Checkers. Imagineering. Juice Worth the Squeeze. Scope Creep.
Creative
Concept & Design
Art Direction & Brand Development
Imagry & Aesthetic
Label Design (Die & Substrate Selection, Foil Applications, Emboss/Deboss, Tactile Effects)• Logos & Fonts• Bottle Shots• Web Design• Sales Materials
Content
Brand & Product Definition
Copy & Messaging
Brand Voice, Consistency & Communication
Label & Web Copy• Product Descriptions & Tasting Notes• Sales Materials & Technical Content• Label Compliance
Logistics
Printing Administration & Oversight
Compliance & Licensing
Deployment Calendars & Objectives
TTB/COLA Compliance & Management• Label Printing Logistics & Coordination• DTC Implementation• eCommerce Logistics & Integrations
Technology
Website & eCommerce Systems
DTC Compliance Integrations
Cross Platform Mobile Dev
DTC Compliance Integrations on New or Existing Platforms• Optimized Mobile Programming• UI Customization• DTC Tools• eCommerce Functionality
Digital
User Interface Design
Brand Positioning
Digital Imaging & Editing
Website Photography & Digital Composite Creation• Digital Editing & Alternations• Composite Bottle Shot & Packaging Libraries• Visual Cohesion
Strategy
User Engagement
Search Engine Optimization (SEO)
Traffic & Sales Analytics
Brand & Industry Specific Keywords• Product Engagement Pricing Strategies• Shipping Cost Estimates & Maximization• Traffic & Sales Reporting