Website Design Elements & Branding Overview

Lundeen Wines is a story of generations; of discovery, expression, and ancestral land passed from father to son.

Michael Lundeen, a third-generation Oregonian, found his calling to make fine wine in the Willamette Valley after returning to his family’s Yamhill County farm. From the time Michael and his father planted the first Pinot Noir and Pinot Gris vines in 2001, Poverty Bend Vineyard has been both the heartbeat of his wines and the catalyst for a future to come. Michael’s original vision of naturally handcrafting expressive and elegant wines in the Willamette Valley has since grown into a 20+ year career.

Founded 2006 / Winery & Wine Grower

BRAND OVERVIEW
Domestic Winery • Ultra Premium & Luxury Market Segments • Select National Market Distribution • Tasting Room & Direct Sales Focused • Club Focused • Brand Expansion in 2022

BRAND PERSONALITY
Exclusive • Attentive • Relationship-driven • Progressive • Authentic • Sophisticated but Humble

BRAND AUDIENCE
Local, Regional & National • Sparkling Wine Enthusiasts • Pinot Noir & Willamette Valley Enthusiasts • Appreciators of Artisan Winemaking & Trraditional Practices • Loyal • Value an Intimate & Highly Personalized Atmosphere • Interested in Authenticity

SCOPE OF WORK
Website Concept & Development • Art Direction • Content, Copy & Messaging • Imagry • Sales Materials • eCommerce • Website Scheduling • Marketing Campaigns & Email Campaigns

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Michael Lundeen