Hodgepodge

Original Design Concept

Hodgepodge was about creating a vibe. The name speaks to the wine; various volumes of this and that blended into a lovely everyday quaffer.

The perfect end to a crappy work day–it called for a label with some relatable frazzle. The quick turnaround time for the project added to the low-pressure fun. It captured a mood in a meme-like way. A simple, one-day label design that still makes me laugh to this day.