Moonlighter

Branding Overview

Founded 2020 / Project-Oriented Wines

BRAND OVERVIEW
New to Market • Independent Retailer Affiliation • Local Market Presence • Hand-sold • Ultra Premium Market Segment • Established Customer Base • Exclusivity

BRAND PERSONALITY
Local • Selective • Enigmatic • Umbral • Flexible • Independent • Artistic • Witty

BRAND AUDIENCE
Local & Regional • Values Loyal Patronage • Inquisitive Enthusiasts • Established • Small business & Community-minded • Discerning in Consumer Behavior

SCOPE OF WORK
Brand Concept & Development • Label Design & Art Direction • Printing Logistics • Content, Copy & Messaging • Licensing & Complicance • Distribution

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