Frau Line
Website Design Elements & Branding Overview
Frau Line is a salute – a toast to all the loved ones holding it down, keeping the family together, and (of course) putting up with all the fighter pilot lingo.
In the fighter jet community, an aviator’s spouse is affectionately referred to as frau. Pilots develop a close bond from the shared experience and demand of flying. The same bond is seen on the homefront, within the extended community that is the frau network. They get each other through the daily grind, the long TDY's, and even longer deployments – this is our family.
New to Market / Web-Based
Single-Offering Care Packages • Clearly Defined Market Segmentation • Logistics Centered
BRAND PERSONALITY
Intentioned • Original • Explorative • Kindred • Considerate • Spirited
BRAND AUDIENCE
National • Community-minded • Social • Organized • Appreciative • Neighborly • Loyal
SCOPE OF WORK
Brand Concept & Development • Logo Design • Label Design & Art Direction • Printing Logistics • Content, Copy & Messaging • Licensing & Complicance • Ecommerce Platform Development • Brand Management • DTC Logistics
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