Frau Line

 

Website Design Elements & Branding Overview

Frau Line is a salute – a toast to all the loved ones holding it down, keeping the family together, and (of course) putting up with all the fighter pilot lingo.

In the fighter jet community, an aviator’s spouse is affectionately referred to as frau. Pilots develop a close bond from the shared experience and demand of flying. The same bond is seen on the homefront, within the extended community that is the frau network. They get each other through the daily grind, the long TDY's, and even longer deployments – this is our family. 

New to Market / Web-Based

BRAND OVERVIEW
Single-Offering Care Packages • Clearly Defined Market Segmentation • Logistics Centered 

BRAND PERSONALITY
Intentioned • Original • Explorative • Kindred • Considerate • Spirited

BRAND AUDIENCE
National • Community-minded • Social • Organized • Appreciative • Neighborly • Loyal

SCOPE OF WORK
Brand Concept & Development • Logo Design • Label Design & Art Direction • Printing Logistics • Content, Copy & Messaging • Licensing & Complicance • Ecommerce Platform Development • Brand Management • DTC Logistics

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Robert Burden